Ben Geller, VP Marketing, Troux
A poll at a recent Wall Street Journal CIO Network conference found that 40 percent of attendees rank business intelligence (BI) and analytics as a top priority. Findings suggest that CIOs credit BI tools with providing the insight necessary to make critical business decisions because they provide a view into high volumes of data. For us data geeks findings like these mean the value of data intelligence is finally reaching the mainstream. You see, BI is a revelation on the business side. It lets companies sift through big data to glean insights into market dynamics and consumer behavior – two key drivers of product development and go-to-market strategy. But, IT strategy has different data needs that BI tools only partially fulfill.